Terms of Use

These terms are between Cannon Studio, LLC, Belden, Mississippi (“Lookful”, “we”, “us”) and the business or organization that uses Lookful (“you”). The person who accepts them confirms they’re allowed to do so for that organization. Our Privacy Policy explains how we handle information.

1. The service

Lookful scans websites for accessibility barriers and for how they handle cookies, tracking and privacy, and, for apartment communities, how listings present rent and fees. It reports what it finds with suggested fixes. We may change or improve features over time; if we remove something central to a paid plan, we’ll tell you first.

2. Accounts

• Lookful is for businesses and organizations. You must be 18 or older to create an account.
• Give accurate account details and keep them current.
• Keep your password private. You’re responsible for what happens under your account; tell us promptly if you think someone else has used it.

3. Scan only sites you’re authorized to scan

Add only websites that you own or manage, or that their owner has authorized you to scan. Before a site is scanned you confirm that you may scan it; that confirmation must be true. LookfulBot visits pages the way a person would: it loads the pages you choose, presses controls and tries cookie choices, but it blocks form submissions, doesn’t log in and doesn’t try to get past bot walls (see LookfulBot). You’re responsible for any claim that you weren’t authorized to scan a site you added.

4. Acceptable use

Don’t use Lookful to:

• scan, probe or load-test sites you aren’t authorized to scan, or try to disrupt any site;
• break the law, or infringe or violate anyone’s rights;
• get around usage limits, plans or security measures, for example by opening extra accounts or repeatedly replacing sites, or access other customers’ data;
• copy, resell or offer Lookful as your own service, or build a competing product from it, without our written permission;
• reverse engineer the service, except where the law allows it despite this term.

5. What results mean

Lookful helps you find and fix problems. It is not legal advice, an audit, or a certification that a site complies with any law or standard, including the ADA, WCAG, privacy and consumer protection laws, or rules on advertising rent and fees. Automated and AI-assisted checks miss some issues and can flag things that aren’t problems, so review the results and get qualified advice where you need it. You decide what to change on your sites.

6. Trial, plans, billing and usage limits

• New accounts get a 14-day free trial for 1 site, no card needed. It ends on its own; nothing is charged unless you subscribe.
• Paid plans are priced per site, billed monthly or annually in advance through Stripe, plus any add-ons and sales tax. Prices are on our pricing page.
• Subscriptions renew automatically at the end of each period until canceled. Adding sites or an add-on during a period is charged for the rest of that period; removing them credits your next invoice.
• Cancel any time from the Billing page. Your plan stays active until the end of the period you’ve paid for. We don’t refund partial periods, except where the law requires it.
• If a payment fails, we may pause new scans until it’s paid. Your reports and findings stay available.
• We’ll give you at least 30 days’ notice of a price increase; it applies from your next renewal.

Usage limits

A plan pays for monitoring the sites on it over time, not for one-off checks of many sites. These limits apply to every account; months are calendar months in UTC.

• Pages: up to 10 pages per site. The free trial scans each site’s home page only.
• Scans: up to 12 scans of each site a month, scheduled scans included. Once a site reaches the limit you can’t start more scans of it that month; its scheduled scans still run.
• Changing sites: in a month, you can scan up to twice as many different websites as your plan covers sites, so each site on the plan can be replaced by another once a month. To scan more sites, add them to your plan.
• Free trials: the trial is for evaluating Lookful, one per organization. Each website can have one free-trial scan every 90 days, whichever account starts it.
• Deleting a site, adding it again or closing an account doesn’t restore scans or reset these limits. We keep a record of which websites were scanned and when to apply them (see our Privacy Policy). Scans that fail before scanning anything don’t count.
• We may change these limits. We’ll give account holders at least 30 days’ notice by email before lowering any of them.

7. Your data

You own the information you add and the results of your scans. You let us store and process it only to provide, secure and improve Lookful, as described in our Privacy Policy. We don’t sell it. We may use aggregated statistics that don’t identify you or your sites, such as how common an issue is, to improve the service.

If you send us feedback or ideas, we may use them without owing you anything.

8. Our property

Lookful, its software, design, checks and content belong to us or our licensors. These terms give you the right to use Lookful for your organization while your account is in good standing; they don’t transfer ownership of anything.

9. Suspension and closing an account

You can stop using Lookful and ask us to close your account at any time. We may suspend or close an account that breaks these terms, puts others at risk, or isn’t paid; where we reasonably can, we’ll warn you first and give you a chance to fix it. When an account closes, we delete its data as our Privacy Policy describes. Sections 5, 7 to 12 continue to apply.

10. Disclaimer

Lookful is provided “as is” and “as available”. To the extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, and we don’t promise that scans will find every issue or that the service will be uninterrupted or error-free.

11. Limitation of liability

To the extent the law allows: neither side is liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue or data; and our total liability for all claims about Lookful is limited to the amount you paid us in the 12 months before the claim arose. These limits don’t apply where the law doesn’t allow them.

12. Your responsibility to us

You’ll defend and compensate us for third-party claims, and the costs that come from them, arising from sites you scanned without authorization, information you added, or your breach of these terms.

13. Governing law

These terms are governed by the laws of the State of Mississippi, without regard to conflict-of-law rules. Any dispute goes to the state or federal courts located in Mississippi, and both sides agree to their jurisdiction.

14. Changes to these terms

We’ll post changes here with a new effective date. If a change matters to how you use Lookful, we’ll email account holders at least 30 days before it takes effect. Continuing to use Lookful after that means you accept the new terms; if you don’t, you can cancel before they apply.

15. General

These terms and the Privacy Policy are the whole agreement about Lookful. If part of them can’t be enforced, the rest still applies. Not enforcing a term isn’t a waiver. You can’t transfer these terms without our consent; we may transfer them as part of a merger or sale of the business. Neither side is responsible for delays caused by events beyond its reasonable control.

16. Contact

Cannon Studio, LLC, Belden, Mississippi. Questions about these terms: use the contact form.